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SUBJECT TERMS Compliance, Persuasion, Influence, Propaganda, Marketing, Automaticity, Psychological Principles, Perception Bias, Judgment 25 B.F. Skinner, Science and Human Behavior (New York: The Free Press, 1953), 92. http://download.springer.com/static/pdf/303/art%253A10.1007%252FBF0217341.
